Oliver Strategic Growth
A set of marketing and outreach workflows that helps manage recurring growth activity, maintain a record of engagement, and keep outbound communication under human approval.
The problem
Marketing and prospect follow-up are easy to deprioritize when client work takes over. Posting becomes inconsistent, outreach gets delayed, and it becomes difficult to maintain a reliable record of what was sent and what happened next.
I wanted a more organized way to manage the recurring work.
The approach
- Consistent marketing activity. Approved content moves through a scheduled publishing workflow
- Research-supported outreach. Prospect information informs tailored communication drafts
- A shared activity record. Marketing and outreach activity is tracked in one place, making responses and delivery issues easier to follow
- Human approval. Messages and content remain subject to review before they are sent or published
- Operational visibility. Activity can be paused, monitored, and reviewed without relying on scattered records
- Designed for handoff. Setup guidance, operating documentation, and recovery instructions make the workflows easier to maintain
The result
A set of recurring workflows for managing content and outreach, supported by a shared record of activity and a clear approval process.
Stack
Node.js, Google Sheets, Outlook, Telegram, cron.
Evidence
A documented operating model with setup checks, an operations handbook and a recovery guide, and a documentation index that fails the build when a document is missing.
Links
Source: private repository.